Free owner’s tool · about 3 minutes

What’s your painting company worth?

Not a guess at a dollar figure — a score on the five things that make a painting company worth owning, and worth buying. The same five factors we use to value our own companies.

Answer with your best numbers for the last 12 months. Nothing is saved or sent unless you choose to email yourself the results.

The numbers

Annual revenue (last 12 months)

Context only — it isn’t scored. Size gets a buyer’s attention; stability holds the value.

Gross margin

What’s left after labor, materials and production, before overhead. Stable: 40% or more.

Sales + marketing cost, as a share of revenue

All sales pay plus all marketing spend. Stable: about 12–14% of revenue or less (35% or less of your gross margin).

Net profit

What actually reaches the bottom line. Stable: 15% or more.

Reputation

Net Promoter Score

Stable: above 70.

Share of revenue from repeat customers and referrals

Stable: a third (33%) or more.

Google reviews

Stable: 200+ reviews at a 4.9 rating.

Years in business

Stable: 5 or more.

Team and you

Share of your team hitting the standard for their role

Leadership, sales, coordination, project management. Stable: 80% or more.

If you stepped away for a month, what would happen?

A stable business runs without you in every job.

Your Value Score
–/ 25

Answer the questions above

Your score appears here as soon as every question has an answer.

  • The Team–
  • Gross Margin–
  • Sales & Marketing Cost on Margin–
  • Brand Equity & Net Promoters–
  • Net Profit–

A directional score from your answers, on the benchmarks in our Stability Scorecard: gross margin 40%+, sales & marketing 35% of margin or less, net profit 15%+, NPS above 70, a third of revenue from repeat and referral, 200+ Google reviews at 4.9, and 80% of the team at standard. It is not an appraisal and doesn’t put a price on your business.

What your score means

22–25
Consistently StableThis is a business that works for you. It runs without you in every job, it’s consistently profitable, and it can pay you well for years. Your job now is to protect and compound it.
18–21
StableA solid, healthy business that takes care of you. Tighten one or two factors and it runs smoothly and pays reliably through any season.
13–17
UnprovenThe pieces are there, but the results aren’t repeatable yet. The profit and the freedom this business should give you stay just out of reach until the good years become every year.
8–12
Building & GrowingReal momentum, but growth is outrunning stability. Thin profit and heavy acquisition cost make this the most stressful place to own from — and the most common.
5–7
UnstableRight now the business depends on you for everything and doesn’t yet pay you what it should. That’s fixable — and it’s exactly where the biggest gains in profit and freedom are.
What now?

Raise the score, raise the value.

Every one of these factors is something we help our partners improve, while you keep your name over the door. Want to talk about what your business is worth, or what it could be worth?

Email me my results

Your score, your five factor scores, and what to work on first. Optional.

FAQ

Questions about valuing a painting company

What is my painting business worth?

What a buyer or partner will pay comes down to how much profit the business makes and how much they trust that profit to keep coming without you. That trust is what this score measures: margin, profit, the cost of winning work, reputation, and a team that runs the business without you in every job. We don’t put a dollar figure on it here — a real number needs your books and a conversation.

How do you value a painting company?

Buyers usually start from the profit the business produces for an owner, then decide how much risk sits behind it. Thin or uneven margin, high lead costs, few repeat customers, and an owner who does every important job all add risk and pull the value down. A stable company — 40%+ gross margin, 15%+ net profit, 80% of the team at standard, a strong reputation — is worth far more to its owner and to any buyer.

Why doesn’t this calculator show a dollar value?

Because a number from ten clicks would be a guess dressed up as a fact. The score tells you where your company stands on the things that move value, and which one to fix first. If you want to talk about what your business is worth, book a call.

Is this the same as the Stability Scorecard?

It uses the same five factors and the same benchmarks, scored for you from a few quick answers. The Scorecard goes deeper: you read each factor and rate yourself against it, in about ten minutes.

Do I have to give you my email?

No. Your score shows on the page. Emailing yourself the results is optional.