Get rid of your software stack and add a software solution. Wallogy is our custom-built Enterprise Resource Platform (ERP), built for the way our painting companies actually run.
We implement Wallogy inside our partners’ businesses so they can run marketing, sales, production and the numbers from one place. It isn’t sold on its own. It comes with an Aleph partnership, along with the team that knows how to use it.
Most painting companies run on a stack: one tool for leads, another for estimates, a board for the schedule, a spreadsheet for job costing. Every handoff between them is a place for something to slip.
We operate painting companies across North America, so we built the tool we needed. Wallogy gives real-time visibility into sales plans, production metrics and financial health: the tools to stabilize operations, and the numbers to scale with confidence. The same screens the owner uses are the ones our fractional leaders use, so when we meet with you, we’re looking at the same truth.
Wallogy isn’t software we bought and bolted on. It’s built by Aleph’s own development team — senior developers who work alongside our operators and partner companies, not a vendor on the other end of a support ticket.
That’s what makes it living software. When the way painting companies sell, schedule and market changes, Wallogy changes with it, and every partner company gets the improvements. Our developers stay on the front of technology, so the tools inside your business get better every season instead of falling behind.
Six jobs, run from one place.
Every lead and estimate is tied to a campaign, and every marketing dollar is assigned to one. The Marketing ROI report breaks results down by campaign, zip code, job type and rep. The marketing plan tracks weekly goals against actuals, down to flyers delivered and doors knocked.
One record per customer and job. Calls and texts from your business phone line land on the job automatically, with AI-written summaries and next steps. Duplicate customers get caught and merged. General contractors and property managers get their own account pages, with tasks, notes and drop-ins.
An estimate builder with templates and product libraries. Reorder line items by dragging, split a project in two, and edit a live estimate after the sale. Change orders are reviewed and signed, and the live estimate stays in sync with the work order.
The Wall is the schedule: every crew and every day on one board. The Ready Report groups jobs by scheduled week and shows what each one still needs: deposit, colors, options. A task dashboard shows coordinators what’s overdue and what’s due today.
Work orders and material orders come straight from the sold estimate, so the crew builds what the customer bought. Crews see the work order in the job’s chat channel. For homes built before 1978, lead-safe compliance tasks and photos are tracked on the job.
Revenue, labor, materials and margin for every job, filterable by crew, rep, project manager and job type. Each crew has a production history and a customer-feedback page, and you can set a crew’s weekly capacity and see it against the work you’ve scheduled.
Wallogy turns the annual goal into a weekly plan and keeps score against it.
Our fractional COOs have their own view of the same scorecard across the companies they serve. That’s how we show up to the weekly meeting already knowing where to dig in.
An Aleph partnership puts a big-company leadership team to work inside your business: CEO, CFO, COO, recruiting, marketing, and a development team. Wallogy is what that team builds. Sales, production and financials, run from one place.
Our operating agreements leave the founding partner room to make strategic decisions, including which tools to use. Still, the software and tools that come with a partnership are often a big reason owners partner with us in the first place.
We train your team on it too. In Aleph Academy, new hires practice in simulated Wallogy screens, like an exterior estimate and the scheduling Wall, before they touch a real customer’s job.
Score your company on the five stability metrics we use to value our own painting companies — team, gross margin, acquisition cost, brand, and net profit — and see exactly where it lands.
If you’ve built a great brand and a durable team, we should talk. No exit clock. No strip-and-flip. Just partners who yoke up and stay.
